Have you been struggling with gaining new followers and visitors to your site? Down below I list the reasons why your website isn’t getting views and what you can do to improve the situation.
You Aren’t Marketing Yourself
As a blogger, it can be difficult to know how to market yourself to stand out from the rest. You have to have a certain level of confidence in your work in order to believe in it, and therefore, to market it.
If you’re writing blog posts you aren’t passionate about, you won’t be passionate about marketing it. The first step to gaining views is to decide how you want to be perceived, and this starts with your brand.
You Don’t Have A Brand
Maybe the reason you aren’t getting views on your website is because you simply do not have a consistent brand. For my website I have a logo and I’ve named all my social media accounts the same thing. I have a consistent logo on all social media channels so when someone mentions me or my blog, they will have the image of my logo in their head.
You can hire a graphic designer to create a look for your website or to create a custom logo. My wonderful friend Chelsea created one for me which I adore! It describes me perfectly and I wouldn’t change it! To market your brand, you have to have a consistent theme or be known for your niche.
You Don’t Have A Posting Schedule
Another reason your website isn’t getting views could be that you don’t post at a time when your followers are online. I asked my followers on Instagram a series of questions recently about the times they’re online, what content they want to see and what days they’re most active. I learnt that my followers tend to be online at night time on weekdays and they prefer my original content instead of graphics.
Not only is it important to post your blog on WordPress or your website at the right time, it’s also important when you post to your social channels. These handy graphs from Sprout are a great way to see what traffic you could be getting by posting at the correct times. Please bare in mind these are from last year.
A way you can see what time your followers are online is to do the same thing I did. Or you can do your research on what country gives you the most views and aim to publish a blog post or Instagram post at a time that suits them. It’s all about analyzing your audience.
You Aren’t Targeting Your Audience
Another reason your website isn’t getting views could be that you aren’t targeting the right audience. The internet has so many blogs and websites for people to read. You need to make sure you stand out and your audience – your followers – are the key. Take a look at what they blog about or like to read – host polls on social media asking what your followers prefer to see from you and when.
If you’re looking to change your niche, I recommend going through all your social media channels and following people who also blog or have a website similar to yours. The odds are they will be interested in the same content that they write about – I know I am.
Start following these people, interacting with their posts and networking. This is how you can get organic views to your website and target the right audience too!
You Don’t Have The Right Tools
It’s obvious that if you see an appealing looking blog with a great aesthetic, you’re going to click on it. After all, that’s why we scroll through Pinterest for hours on end, right?!
There are so many free apps you can get to improve the visuals for your website. I currently use Canva which I use for my clients as well. It’s easy to use and you can use so many graphics and illustrations for free. You can also upgrade your plan so you get even more options.
Changing it up so you have eye-catching visuals will make a huge difference for your website.
You Don’t Have The Right Social Media Channels
You might not be getting the views you want because you haven’t downloaded apps and promoted your articles or website on the right platforms. I predominately get my views from Twitter and WordPress followers. So my goal is to gain followers on here.
I know a lot of bloggers who gain hundreds of views through Pinterest and if you have the swipe up function, on Instagram. I do gain a few followers and views through Instagram but it’s very rare.
You have to do your homework, see what works for you. I used to get so many views via Facebook groups and promoting on my Facebook Page. Nowadays, I get less than half my views from there. But that’s where it all started for me, so you have to know your audience, have a brand and know exactly when to post in order to get the views. I hope this was helpful in some way, and by all means, if you have any tips feel free to share them in the comments section of my blog.
If you want more advice on how to promote your website, check out my recent blog post.
If you’re still confused and need help growing your audience and gaining views to your website, contact me via email at firstname.lastname@example.org and I can help you create content and market your brand. I am a social media manager myself and have several clients I work with on social media and generating new, organic followers.