Have you started your own business? Are you super excited to get your first client or make your first sale? Awesome! Are you scared of promoting your products and having others judge you? Then you’ve come to the right place.

In this post I want to help you get over the fear of self promotion. I want to help you reach your full potential and sell those products, courses, coaching sessions and more!

I’ve had my own business for almost two years now and I can tell you that I have only recently started to become comfortable with pitching my services and getting used to promoting my products and services.

Before we look into how you can overcome the fear of self promotion, you need to ask yourself a few questions.

  • Why am I scared of promoting myself?
  • What’s stopping me? Fear of judgement? Failure? 
  • Am I scared my family or friends will judge me?
  • Am I scared to come off fake? Accused of selling too much?

If you’re scared of failure, of judgement, of being called fake and more, then I’m going to show you how to overcome those fears related to self promotion.

Be The Boss

You are essentially doing a job. If you worked for someone and they told you to post this, do that and do the other, you would do it, right? So sometimes you have to be the boss of yourself. You need to take control and set those emotions aside. Pretend you are posting on behalf of someone else; you’re doing what you’ve been asked to do.

Take control. Be the boss you are. Put your foot down.

Be Yourself

If you feel “cringe” about promoting a product, it’s probably because you’ve never done this before. It’s always scary doing something new. As long as you are being your authentic self and promoting in a way that aligns with your core beliefs, you’re doing your best.

How To Get Over The Fear Of Self Promotion

Being yourself could mean making a joke, being transparent, using art to convey your message etc. You don’t have to turn into an entrepreneur overnight and churn out motivational quotes and products. Success is what you make it and you need to be completely transparent. Customers buy into your story, not just your product.

Get Rid Of The Negative

Have you noticed that your friends aren’t cheering you on? Or that aunty Karen hasn’t been convinced by your business model?

Your family and friends don’t have to share every post you promote on Facebook, but they should support your dreams without judgement.

If you feel that you aren’t receiving the support you need, maybe it’s time to stop talking about your business to people who clearly don’t understand – or don’t want to understand.

I have so many friends and family members who never ask how my business is going or what I’m up to, so I decided to create my own network of people who support me. I now have a large Twitter and Instagram community that roots for me when no one in real life is.

If your fear of self promotion is coming from a deep rooted problem, maybe it’s time to explore what or who is making you feel that way.

Stay In Your Lane

Ultimately, you need to stay in your own lane. You are your own person and you are the only person who knows what’s best for you.

If you feel that impostor syndrome kicking in, you need to remember what this business means to you. After all, this is your way of putting food on the table. This is your livelihood – no one else’s.

How To Get Over The Fear Of Self Promotion

Of course, judgement may come and go but it’s your job not to be wavered by it. Stand tall like a tree with your roots deeply in the ground. Believe in your business and others will too. If you don’t believe in yourself, how do you expect others to?

If you’re looking to break away from the 9-5 lifestyle and start your own business, you may find my latest ebook helpful!

How To Ditch The 9-5 And Become Your Own Boss

You will learn how to hustle alongside your 9-5 if you can’t financially leave at this moment, the pros and cons of becoming your own boss, how to find paid freelance gigs, what side hustles you could be doing and more!

This 10 page ebook will give you a beginner’s insight into how to become a freelancer/self employed and ditch the 9-5 life.

Don’t let your negative thinking stop you from achieving your dreams!

Get yours here.

I hope you found this post helpful! Don’t forget to follow my blog for more posts like this one.

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