Can I automatically renew my domain name?

Business owners work hard to build a trustworthy online presence - and a key component of that is their website domain. It's one of the most important tools in getting customers back to your website, and it helps them get found. What if it suddenly disappears? Chances are, your customers will stop looking for their website and turn to a competitor instead. This is why domain management is so important.

The risks of not renewing

Domain security is a crucial issue for business owners, but it's not always an easy issue. It's important to know when your domain will expire. Did you know that if a quality domain name becomes available because of a nonpayment, someone else can buy it in minutes? If the domain enters the so-called redemption period, it can be very expensive to use again.

This typically happens when a domain is not renewed in time:

  • Most of the time, there is a 30-day period in which to purchase them. The registrar can park the domain name for this time. If you extend during this time, you will experience a 48 hour delay (in most cases). That means your website will be offline for several days.
  • The domain enters the "redemption period". During this time you can renew it, but it will be much more expensive than if you had renewed it beforehand. And, it will likely be offline for a few days after that.
  • In some cases, domains are still forgotten by their owners. If you don't renew it, chances are someone else will buy it in minutes.

What is your domain worth to you?

Think about what your domain name means for your business. It's typically one of the most valuable components of your brand. After all, your website is where your customers should go when they need information or want to find your business phone number.

For these reasons, it makes sense to renew the domain early on. If you don't, chances are you won't remember to renew them. One way to avoid this problem is to rely on automatic renewal. This is a quick and easy way to ensure that your domain is always being renewed and is never exposed to any of the issues discussed here. Auto-renewal gives you the domain security your brand needs.

Since we are aware of the dangers of losing a domain, all of our customers' domains are of course automatically renewed.