Would you ever be a vlogger

What makes auto bloggers tick?

What is it about cars that fascinates you so much that you blog about them?

Cars have always interested me and when the fashion blogs came up and became known a few years ago, I followed some of them for over a year and since I was already on various international car forums and carspotting websites (streetexotics.net, exoticsonroad. com) I published the first article on my English-language autoblog The-Car-Addict.com on 1.1.2011.

Did you come across the topic of blogging or blogging on the topic?

Definitely about the topic, since I've been practically always interested in cars and there wasn't even a public Internet that early.

Can you make a living from blogging? What else are you doing to make a living?

I've been self-employed since the beginning of the year and I generate most of my income through blogging, advertising and collaborations. Otherwise, I work in (online) marketing, mainly in the event and tourism sector and also as a freelance editor and photographer for various clients.

How do you market yourself?

I am registered with various “blog marketers” and meanwhile also known to various agencies, mostly I am approached / contacted for marketing.

How would you describe the culture of the auto bloggers: Big family or tough competition?

On the whole a big family. You help each other, you plan and organize joint campaigns (Blogger Auto Award, for example), link each other in the articles and so on. Of course there are other bloggers that you just can't stand personally and also competition between individuals because they have more invitations / more fans / more visitors. But we're only human.

If you could give advice to automakers about working with bloggers, what would it be?

The car manufacturers / agencies should in any case (intensively) follow the blogs with whose bloggers they work, which is a great deal of time, but this is the only way to know “what's going on” and what topics / cars are relevant for the blogger are. You should also take a look at the linked blogs to see what's going on in the scene and which blogs are currently active.

What do you enjoy more: driving a car or writing about it?

Both the same.

What are the main differences between bloggers and journalists?

For me personally, it doesn't really matter, because I just don't have time to worry about these differences and competitive battles or even think about them. Everyone is the same to me.

Does your social environment understand what you are doing?

Not really. Most of the time I say that I am a journalist or that I just “write things on the Internet” (and also take pictures and videos). But even my younger (/ same age) friends and acquaintances do not know what a "block" is, as it is usually written.

Joker: What have you always wanted to get rid of through car blogging?

Milos Willing - Trendlupe.de

What is it about cars that fascinates you so much that you blog about them?

I'm not your typical car fanatic, and I'm not a trained car mechanic like many others who blog about cars. I am enthusiastic about the technology that is in the car and the design and lifestyle. Unfortunately, the manufacturers are not brave enough to design production vehicles that stand out from the crowd.

Did you come across the topic of blogging or blogging on the topic?

I've been blogging in all kinds of blogs for about eight years. About two years ago I added the mobility category to my list of topics and if the accesses continue to be so good then I will also stay loyal to the cars.

Can you make a living from blogging?

No, I can't make a living from blogging. If you want to earn money with a blog and even make a living from it, you have to start blogging with a corresponding business attitude and that is not so important to me. My main source of income is my independence as a media designer. It would be too risky for me to sacrifice this job, which I enjoy doing and which offers me a lot of freedom, for blogging.

How do you market yourself?

Over the many years that I've blogged, I've been able to build a large network. I'm known like a sore thumb at agencies and companies. Many of my advertisers know me personally and I maintain good contact with them. This also results in long-term cooperation here and there.

How would you describe the culture of the auto bloggers: Big family or tough competition?

In my opinion, there is no such thing as a large family and no tough competition among car bloggers. It's kind of a mish-mash of both. Unfortunately!

If you could give advice to automakers about working with bloggers, what would it be?

Just avoid mass emails and give the feeling that you have just been the victim of bad research. Appreciate the blogger's work and try to use it of course.

What do you enjoy more: driving a car or writing about it?

Clearly drive the car. What kind of question is that anyway 😉

What are the main differences between bloggers and journalists?

To be able to deliver reports, articles and research from the point of view of citizens and non-journalists without a financial background. Bloggers' opinions are considered honest and transparent.

Does your social environment understand what you are doing?

In a nutshell: Lower Austria! But I've also given up on explaining to those around me what I'm doing 😉