How should marketers use Twitter
How to Get 200 Targeted Twitter Followers Per Day
If you want to make your company an online authority in your industry, Twitter is still an important platform.
If you're looking for a social media platform geared towards outreach, then Twitter, with over 300 million monthly active users, is for you.
If you take a look at the latest Twitter statistics, you can see why the platform is so well suited for marketers from all over the world. (Courtesy Hubspot).
If you can access an audience that is roaming multiple social media platforms at the same time, you can increase the chances of making your company an industry authority. As simple as that.
In addition to outreach, Twitter has even more to offer. Interaction with Twitter users is inherently fast, constant, and powerful.
You don't have to assume a randomly generated follower base. Your audience can be targeted and engaged.
But I don't want to anticipate anything.
If you want to have a good interaction rate, you also have to do something for it.
Fortunately, I've already done the hard work and can provide you with a strategy.
In this article I'll show you Step by stephow to build and maintain an interactive, implementation-oriented Twitter account.
With my tips you can outdo your competition.
Here is a list of the topics we'll cover in this post.
You should work through this article from start to finish (if you want to get the most out of my recommendations). But if you already know exactly what needs to be optimized in your account, you are welcome to go straight to the respective topic:
- The evolution of Twitter
- The world from the perspective of Twitter
- Branding and content that is particularly popular on Twitter
- Step # 1: The goal of your account
- Step no. 2: Creating your profile
- Step # 3: Developing a Content Strategy
- Step # 4: Use lists and interact with Twitter communities
The evolution of Twitter
If we are to really understand why Twitter is such a powerful marketing tool, we need to understand how the platform came about.
If you've been dealing with social media marketing for a long time, I certainly don't have to tell you that Twitter has changed a lot in the past few years.
Of course, this is not just about layout changes. Since the market launch in 2006, Twitter has introduced the retweet function, launched a photo sharing service and much more.
Why is this information important? If you take a closer look at the development of the platform over time, one thing becomes clear: Twitter is a unique social media experience.
Most social media platforms have something in common.
Pinterest and Instagram live mainly from visual content.
Facebook and Snapchat both offer their own versions of time-limited video and photo content.
In an industry whose functions and services are increasingly merging, Twitter stands out from the crowd.
Twitter's targeting is different from that of other platforms.
The world from the perspective of Twitter
You may have heard this joke before.
Two marketers walk into a bar unsure whether to create short or lengthy content.
One marketer believes that short content is the best choice because it can grab readers' attention and quickly deliver easily accessible added value.
The other marketer is of the opinion that long-form content is the better choice, because it offers better added value in order to retain readers.
The well-known dilemma. Although I have my own opinion on this topic, different platforms are often designed for either short or detailed content.
Even today, the 140 character limit still applies on Twitter.
Therefore, one can assume with a clear conscience that the platform is designed for short content.
Which also makes sense if you take a closer look at Twitter.
Twitter is a particularly fast-moving platform.
Sure, most platforms are designed to get the latest news out quickly. But Twitter is particularly good at spreading the latest news at lightning speed.
You can choose any city and get an immediate insight into the latest happenings.
Twitter wants to give its users a clear experience. Short content is particularly suitable for this.
But that still doesn't answer our question. Should we rather create short or detailed content?
The answer is…
Branding and content that is particularly popular on Twitter
You have to create the content that is too Your company fit.
Really. That is the answer to our question.
I could philosophize for hours about why long-form content is driving up interaction rates and conversion rates.
But if the detailed content does not go down well with your readers, the effort is in vain.
Maybe your content is the exception. Maybe your target group is only interested in short content.
It is important that you give your readers exactly what they want.
If your company continues to grow thanks to your marketing efforts, you are on the right track.
Branding is especially important if you want to celebrate success on social media.
It is like this: Branding is the path to targeting a targeted audience. One is not possible without the other.
On Twitter, entrepreneurs can exchange ideas directly with their target group and have a meaningful conversation. The emphasis is on ‘conversation’.
A productive exchange can only take place if the company knows exactly how to manage the respective social profile.
You, the entrepreneur, can address the problems of your target group, share their joy about the latest industry developments and All-round feedback in real time to get.
But think about what that means for the user. Your brand is now much more than a company without a heart and soul.
Thanks to branding, you can give your company its own personality, which in turn leads to brand loyalty.
Why is brand loyalty so important? This is how you turn targeted fans into paying customers.
Step # 1: The goal of your account
I don't know why, but a lot of people forget "goal setting" when it comes to developing a social media marketing strategy.
No idea why. Maybe because the goal seems obvious at first glance.
But there is a lot more to it than the mere hope of better interaction rates.
There is a system behind the madness.
When building a Twitter account from scratch, setting the right goal should do two things:
- If you set yourself a clear goal straight away, you can get used to regularly checking your key figures right away. Believe me, the sooner you start, the better.
- The determination of certain time windows when setting goals serves to analyze and better understand your strategy.
Even if you've been on Twitter for a long time, this is the perfect opportunity to revise your current goal.
There are definitely a few things you need to take care of before we move on to the next point:
- What kind of account do you have?
- Do you want to create short or detailed content?
- Are your topics more about entertainment or about imparting knowledge?
Once you've answered these questions, we need to move on to goal setting. Your goals should be measurable and preferably achievable within a certain period of time.
Here are a few examples:
- 50% more website traffic in 6 months
- 20% more sales in 4 months
- The publication of 3 posts per week for the next 3 months
Got it, right ?!
And do you know what's best about it? You can easily track these goals with Twitter Analytics!
Step no. 2: Creating your profile
We absolutely have to take care of your profile.
You should focus on 5 different aspects of your Twitter profile.
The first thing we do is take care of your Twitter @name. Your @name is a unique (and permanent) identifier. This is how you will be found.
Your @name can contain up to 15 characters and will appear under your company name.
People will see the following when they visit your profile:
Next, we'll take care of your profile picture. I certainly don't have to tell you what an appropriate profile picture for your company should look like.
The challenge: It has to be easily recognizable even when small. (The profile picture is shown next to each of your tweets)
Then it goes on to the biography. 160 characters are available here to make it clear to users why they should follow your company.
Depending on the style, your description can be funny, dry, clever or serious.
Here is my brief description:
When all of that is done, we still have to take care of the cover photo. The cover picture is the figurehead of your Twitter account.
You can exchange it at any time, which is why it is particularly suitable for advertising upcoming events, product launches or projects that you are particularly proud of.
The whole thing looks something like this:
When setting up a profile, a ‘Pinned Tweet’ can make all the difference. Pinned tweets are selected tweets that are pinned to the top of your profile page.
This function is ideal for promoting important events, products or news.
As can be seen below, pinned tweets are also great for promoting your latest content and posts.
Step # 3: Developing a Content Strategy
I admit, the next step can be intimidating.
Even if you've developed a content strategy before, the process can be overwhelming.
No fear. We're not making it too complicated, okay?
The most important thing in the Twitter content strategy is the right balance. How can you optimally present the most important added values despite the limited space?
You have to approach the problem from three perspectives: bundle, route, and stack:
- Bundle up: Although you only have 140 characters available, you can still offer a lot of added value. Your tweets should get straight to the point, be easy to scan, and be well received.
- Hand off: If you offer long-form content on your website, you should calmly redirect your readers to your site.
- Stack: Sometimes a single tweet is just not enough. If you split your message into several tweets and post them one after the other, you can bypass the character limit.
In addition, the general principles of content marketing apply.
You should also make use of ‘Content Curation’. Users consume (and expect) new content very quickly.
So you shouldn't always be creating brand new posts. You can prepare existing topics that your audience already loves.
Not only is this less labor-intensive, you can also establish yourself as a trendsetter and online authority. Two birds with one stone.
Here's a look at how Kevan Lee, Buffer's director of marketing, is incorporating content curation technology into his Twitter marketing strategy:
Step # 4: Use lists and interact with Twitter communities
Perhaps you are now asking yourself: “Okay, all of this is great for holding Existing follower, but how can I get new, targeted followers? "
Don't worry, we'll take care of that now.
I have structured the article in this way. Each previous step is used to create a marketing strategy, which really works.
Before you start getting new followers, you need to have a well-designed marketing strategy in place.
With the foundations in place, I can address the obvious.
I want to make one thing clear from the start: You don't have to advertise to get targeted followers on Twitter.
While it can be helpful, it is not necessary.
The first thing you should do is take care of your hashtags.
Most social media platforms use hashtags, but nowhere are they as important as on Twitter.
Twitter does not have ‘groups’ like Facebook. You have to use hashtags to find like-minded users or communities.
You can search for industry terms in the search bar at the top right:
You can also use lists to track industry leaders and other community members.
Let's just assume you're interested in a list of people who are sharing information about social media marketing.
While you can't search for lists on Twitter, there is a simple solution to this problem.
Go to Google and enter site: twitter.com ’, your industry in quotation marks and the word List’.
Here is an example of such a search query:
With this search query you can get access to different lists, which you can now go through one after the other.
If you want to join one of these lists, you need to look out for the list tab in the profile menu of the relevant industry leader or influencer.
To better understand this process, let's take a look at Josh Elman's profile.
If you click on the tab, you can see the subscribed lists of the user.
Josh's Awesome Social List is all about social media marketing. A great place to chat with like-minded users.
Then the process is actually quite simple.
You should subscribe to the lists, keep an eye on the published content and act accordingly.
Also keep an eye on important hashtags and network with influencers and other users by offering added value whenever possible.
If you're looking for new hashtags, you can use tools like Talkwalker.
So you can not only get an overview of the best and most popular hashtags, you can keep an eye on the development of hashtags in any industry at any time.
All of the steps outlined in this article are important if you want to get new, targeted followers. You can only keep these followers if you are actively active on Twitter yourself.
Here is a list of what makes an active user:
- Follow relevant accounts! Don't just follow the users who also follow you. You have to go to targeted Keep an eye out for users.
- Post tweets at regular intervals! You can post one to five posts per day. It is important that you publish new content regularly.
- You should use two hashtags per tweet to maximize the engagement rate.
- As a rule of thumb, publish new tweets only during the day (depending on your time zone). You can use Tweriod if you are interested in specific times.
- Parts none Spam! So you immediately throw your hard-earned credibility back out the window.
And speaking of credibility, Don't even think about buying new followers.
From an ethical (and legal) point of view, this is "questionable" at best. It's the worst thing you can do when you targeted Want to gain followers.
The followers we're targeting here aren't impressed by numbers alone. You are interested in added value and interaction rates.
Do should also respond to comments. In addition, you should share other users' tweets if they are relevant.
Just take a look at my profile. You will immediately see that I always offer added value as soon as a suitable opportunity arises.
You have to exchange ideas with other users!
You can share your own experiences or discuss interesting industry trends, it is important that you show other users that I am a real person behind your profile name.
If you constantly provide added value and increase your brand awareness without being intrusive, it is only a matter of time before users visit your profile.
Can you still remember the basics we discussed about profile setup?
Once people understand you're worth the effort, they'll follow you too.
And it gets even better. You can find these new users with industry-specific hashtags or on industry-specific lists.
That's why most of your new followers are really targeted followers.
It is really very simple.
You have to build a good and strong Twitter account for yourself, follow the basics of marketing, and establish and maintain social media contacts.
Most companies use social media to shower their target audience with even more advertisements in the hope that something will get stuck.
There is only one problem with this approach: Social media marketing is not designed for that.
Small businesses didn't hit social media because they invested heavily in advertising.
They achieved success because their message got through to the audience. You have given your brand a personal sound. This is exactly what the modern customer expects from you.
Of course, advertising also has its rightful place on social media. I definitely don't want to drag paid advertising through the mud, because it still works very well today.
Both marketing approaches are effective. However, they can only develop their full potential if they are combined with one another.
You too can exploit the full social potential for your company.
What tactics did you use to get targeted Twitter followers? Have you had any success with lists?
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