What's the worst design you've ever seen
Design Fails: Learn From The Worst Graphic Designs
Nobody is perfect. We all make mistakes. And design is full of little traps that are easy to miss. Fortunately, designers usually learn from their past mistakes and eventually get better. In that sense, design failures aren't that bad - mostly.
But every now and then you see something like this little raccoon floating helplessly in the sea ...
... or even that.
Below we look at eight fun design fails and the valuable lessons these designers could have learned to keep their jobs.
This issue ofWhereMagazine shows us how important layout and composition are in graphic design. The photographer did his job, but what about the cover designer? The poor woman looks so happy after a successful shopping spree. A shame that this Design Fail slander it.
First of all, this problem could have been avoided by placing the photo lower so that the E doesn't look like an O. That seems like a simple matter of cropping, and it's not that the reader would miss anything, not that Bottom of the third box can be seen. In addition, the title could be above the model's head, as long as it doesn't cover too much of her face.
As if that wasn't bad enough, the magazine made the exact same mistakea few months later! Maybe they should think about another name.
2. The importance of undercut
Do you know what "undercut" is? The packaging designers of this box with Christmas lights didn't know either.
Kerning is a design term for the use of space between letters to make text easier to read. The use of kerning can get quite technical, with precise measurements, variations of different letters, and sometimes even precise guidelines for pixels. So it is an area that designers need to understand in order to avoid these types of mistakes.
Most non-designers, however, do not know that this field exists. And that's why they get problems like England's famous Wig & Pen.
3. Separate words
App rent? Ice ships? Rent ice?
Splitting words that shouldn't be split is a classic design fail, but splitting a big word four times into parts that happen to be your own words is incredible. What makes this ad even worse (and kind of sad) is that not only are they trying to convince people to work with them, but they're a company that specializes in graphic design.
And yet we don't want to advise designers completely against this technology. When done right, it's actually very powerful:
But when you use it you have to be careful. Whenever possible, avoid kerning real words and keep it simple. The shorter the section, the easier it is for the viewer to put it together - in the truest sense of the word.
4. The "art" of communication
A large part of graphic design revolves around communicating visually: it's the designer's job to make a message easy to understand. But this goes both ways, and bad design can complicate what is actually a clear message.
You buy 3 and get 2 for free or you buy 2 and get 1 for free. The reader shouldn't have to read five or six times to arrive at this conclusion. But the poor layout of the message - not to mention the confusing asterisks - tends to scare off customers rather than attract them.
First of all, the structure looks like an equation and nobody wants to deal with math if they don't have to. But downsizing the second part makes it look like it's an explanation of the first message rather than a separate sales concept. While this is really an oversight, it is these little nuances that seasoned designers know how to avoid.
5. Say what you mean
I mean, this may not be her best work, but wishing her dead is a bit of an exaggeration.
Designers are not only responsible for appearance, they must also watch out for contextual errors. In the case of book cover design, this means combining the title and name of the author in such a way that no unwanted meaning is created. This book cover with the title and name in the same color and font - and the name above the title - would have been easy to avoid.
In this case, the publisher finally understood and fixed the design fail in the following editions with different colors and fonts.
6. Italic: The designer's natural enemy
The ambiguity behind italics has always been the archenemy of well-meaning designers, but few have suffered as much from their evil noose as designer Belle Chic, whose girlish-cute handbag accidentally became a piece of Nazi propaganda.
Considering that 1. the italic G is a bit too high, 2. a bit too close to the L, and 3. the slash of the second T is overlaid by the thick, white letters above, “glitter” is not the most obvious Interpretation of this glittering lettering. It is surprising that no one noticed this bug by the time it was published; any of these typographical errors would have set the alarm bells ringing for an experienced designer.
Fortunately, Belle Chic apologized profusely for her design fail and corrected all three typographical errors without discarding the design.
7. Watch out for unwanted meanings
Some graphic designers have to be proofreaders. You have to double-check everything to make sure your designs don't have any unwanted problematic connotations.
This was the case with the media conglomerate Thomson Reuters. Their design unintentionally looks like a Venn diagram, showing how little trust, partnership, innovation and performance mean to them.
In all likelihood, the diagram should never look like a Venn diagram, but rather simply be a playful graphic that uses shapes and colors. But just a tiny shift makes them look stupid on a huge, expensive ad campaign. It is better to choose a designer who can identify and fix these errors in the early stages of the design.
8. Even if you are right, you are wrong
This is pretty tricky. Than the poster tooReady Player Onefirst appeared, it has been criticized for the cast's abnormally long legs. And rightly so, take a look at it.
At first people thought the image was tampered with, but it turned out to be correct! Twitter fan Captain Disillusion took the picture apart and proved that the long leg is perfectly normal in relation to the body; it just looks so long because of the weird angle and pose. The picture is absolutely normal, the fault lies with the human eye.
Which brings us to a good point about graphic design: a designer’s job is more of making sure everything is rightlooks likeinstead of it being right. In an area based on perception, what people perceive is more important than actual accuracy, which is more of a problem with art than you can imagine.
The difference between applause and faux pas
I don't want to spread fear, but just one design fail could ruin your brand's reputation. And we'll bet all of the design mistakes above were made by people who overestimated their design skills. Therefore, these things should be left to professionals.
True design talent lies in understanding the risks well enough to avoid them. A good designer's skills include all of the basics like kerning, color theory, typography, a thorough knowledge of fonts, and an eye to avoid common pitfalls. Now that you've seen some incredible design fails, you'll know what to look out for. Hiring a good designer will make sure everyone is talking about your next campaign for the right reasons.
There is one surefire way to never show up on a list of design failures ...
Find a great designer!
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