Why is fashion often repeated in bygone eras?

Infographic: Women's fashion of the past 100 years

The history of women's fashion with its defining styles and cuts goes back a long way. Big fashion epochs have been around for a few centuries, but dhe fashion for bourgeois women began in the 1920s.

Up to the 90s, the respective decade was determined by certain trends and looks, but in the last two decades our fashion has become more arbitrary and diverse, many trends determine the respective fashion season, and today women wear what they like without themselves To submit to fashion dictates. Just think of vintage fashion, THE fashion of the past decades, which young women in particular like to wear again.

But which major fashion stations have we seen in the past 100 years?

The 1920s: Charleston dresses and bob hairs

Ready-to-wear fashion for women began in the golden twenties. The clothing of the time was shaped by the liberation of the corset. Loose flapper dresses with a low waist and fringed Charleston dresses shape the time, the bob hairstyle is the hairstyle of the modern woman.

The 1930s: costume and Marlene pants

The spirit of optimism of the 1920s did not last long. The 1930s will be one of the toughest decades of the 20th century with World War II beginning in 1939.

Fashion is now becoming more practical and uniform, women wear more costumes and the wide trousers, the so-called Marlene trousers (named after their famous wearer Marlene Dietrich), are experiencing their fashionable rise.

The 1940s: World War I and different styles of fashion

The 1940s were influenced by World War II and its aftermath well beyond the middle of the decade. Therefore, in the early years there was no new fashion trend, after all you could be happy if you had something to wear at all. Towards the end of the decade, two different styles emerged, once the narrow sheath dress and the wide swinging petticoat, which became fashionable in the 1950s.

The 1950s: rock ’n‘ roll and petticoats

In the course of the 1950s, people were able to build up a modest level of prosperity again. The new zest for life was expressed in the wild music of the emerging rock ’n‘ roll and in the new femininity of fashion. Extremely figure-hugging waistlines, wide knee-length skirts with petticoats underneath, costumes with peplums and nylon stockings with seams determined the style of clothing.

The 1960s: A-line and mini skirt

THE fashion revolution of the swinging sixties is the mini skirt, brought into fashion by Mary Quant. Further trends are androgynous knee-length A-dresses, short jackets with narrow skirts, pop-art and psychedelic patterns and constructed geometric cuts by the French designer André Courrèges. And the round or oval pillbox hat was also a must for many looks.

The 1970s: bell-bottoms and hippie fashion

The 1970s overshadowed everything that had gone before in terms of fashion. The emerging hippie and flower power movement, which was politically active and among other things. demonstrated against the war in Vietnam, brings bell-bottoms, striking floral patterns, long, baggy dresses and tunics. Self-knitted clothing was also popular and often worn. Headband and long chains are the most important accessories of the time.

The 1980s: shoulder pads and leggings

Many remember the 1980s as the worst fashion decade. Jackets, blazers and even blouses as well as T-shirts with thick shoulder pads, belts, leggings and colorful sneakers, the looks take getting used to from today's perspective. Nevertheless, many people now fondly remember this time and their clothes.

The 1990s: techno and grunge looks

In the 1990s, fashion gradually began to repeat trends and the era of fashionable diversity began. Just as the decades before were shaped by new, incisive styles, fashion has not been since then.

In that decade, techno music emerged, which also made fashionable signs with synthetic fabrics, bright colors, crop tops and platform shoes. Another child of the 90s is the grunge look, which is characterized by ripped jeans and worn jackets and shirts.

The fashion from 2000

Anyone who wants to remember the defining trends of the past 16 years will have to think twice. This shows that fashion has become diverse and no longer brings out defining styles and cuts like the 1960s or 1970s, for example. The last few years have been shaped by the digitization of the fast pace, also when it comes to fashion.

Fashion styles of the past decades are reinterpreted and wildly combined with one another, in the spirit of mix and match. The 2000s also brought out new key pieces such as boyfriend jeans, skinny jeans and overknee boots. As for the colors, nude is now the new black. And the youth developed their own individual fashion style, just think of hip-hop fashion with its wide baggy pants.

The general fashion trend is moving towards monochrome garments in muted colors, slightly figure-hugging cuts for blazers, women's dresses and coats.

This fashion is often combined with eye-catching accessories such as statement chains, sunglasses, overknees or studded belts.

Purefashion infographic