What is your interest in classified ads

Axel Springer has long had its sights on the eBay classified ads platform. Now it's getting serious: According to the Financial Times, the media group has made a billion-dollar offer for the classifieds portal.

Axel Springer and major shareholder KKR, a US holding company, are specifying their interest in eBay classifieds: The Financial Times reports, citing informed circles, that the media group has submitted an offer for the classifieds portal.

It should be a billion. In concrete terms, Axel Springer would have to pay around ten billion US dollars for the eBay Classifieds Group.

Background of sale

In order to increase eBay's share value, the financial investors Elliott Management and Starboard Value have been calling for business divisions to be spun off for some time. Under pressure from these influential hedge funds, the online trading platform has therefore been examining the abandonment of investments for a long time.

Specifically, it concerns the online ticket exchange StubHub and the eBay Classifieds Group (ECG), which also includes the German offers eBay classifieds and mobile.de.

eBay classifieds

EBay Classifieds is a kind of local ad market. Simply posting the advertisements is free of charge for the user. A fee for placing the advertisement is only due from the 51st advertisement within 30 days. The portal is financed through Google advertising and paid additional offers such as prominent placements.

Axel Springer has had an eye on the eBay subsidiary for a long time. But the group is not alone in this. In addition to KKR and Springer, the South African e-commerce and publishing group Naspers, the Norwegian media group Schibsted and a private equity consortium eBay are targeting classified ads.