How did the Great Awakening begin

WWF study shows: the great eco-awakening has begun

Hundreds of millions of people around the world worry about biodiversity loss and are demanding more drastic action from policymakers. This is shown by a new global study by the “Economist Intelligence Unit” (EIU) on behalf of WWF.

As part of the research program "An EcoWakening: Measuring awareness, engagement and action for nature", the public mood on the issues of loss of nature and biodiversity was measured in 27 different languages ​​and 54 countries worldwide. The impressive results thus cover the mood of around 80 percent of the world's population.

Concern about biodiversity is increasing rapidly

The report shows that public interest in the environment and concern for nature have grown by 16 percent over the past five years. The trend is also increasing during the COVID-19 pandemic.

Particularly interesting: people around the world are becoming more and more active, especially digitally. The number of Twitter mentions that the Address concern for natureto whole 65 percent. Contributions related to nature and biodiversity have grown from 30 to 50 million over the past four years. In Germany, the number of Google search queries on the subject of loss of nature and biodiversity increased 64 percent (16 percent globally), the number of tweets increased by 294 percent and so did the News reported 22 percent in 2020 more frequently on biodiversity issues than in 2016 - despite the corona pandemic.

Germany worries. Rightly so, because the extinction of a species is irreversible and creates incalculable risks. If a future federal government takes its population seriously, it must tackle the preservation of biological diversity much more intensely than before and integrate it as a cross-cutting issue in all policy areas.

Christoph Heinrich, Board Member for Nature Conservation, WWF Germany

The trend is towards sustainability

For the research, social media and Google Trends data were analyzed, information was obtained from partner organizations and surveys were carried out. The analysis shows a significant Increased consumer clicks for sustainable goods in high-income countries, such as UK, USA, Germany, Australia and Canada. But the trend goes beyond these economies - it has also shown itself in developing and emerging countries such as Indonesia (24 percent) and Ecuador (120 percent). This development creates new market opportunities and is a clear sign for companies, especially in the fields of cosmetics, pharmaceuticals, fashion and food.

Since 2016, more than 159 million signatures have been collected for biodiversity-related campaigns. Protests around the world are growing in strength and frequency. People are increasingly banding together to demand radical action from policymakers on behalf of the planet and for future generations. This movement is not only growing, it is better connected than ever before.

However, it also takes Speed ​​of nature destruction to. Later this year, leaders will be making important environmental decisions that will have to reverse the loss of nature in order to sustainable future secure for everyone. An important event is already imminent: The 15th World Biodiversity Conference will be in October 2021 occur. The participating countries are expected to adopt a new global biodiversity framework, as the old one expired in 2020.

The loss of nature increases our vulnerability to pandemics, undermines efforts to deal with the climate crisis and threatens our livelihoods. Without Measures against the loss of nature we will not be able to achieve many of the Sustainable Development Goals.

The WWF calls on the countries to sign a "Paris-style" biodiversity agreement that combats both the direct and indirect causes of nature loss.