What are some creative ideas for Patreon

Artists and Patreon: The Way to Financial Independence?

Patreon doesn't work without fans who willingly give money. It is therefore essential for creators to retain their growing support community. They don't just achieve this with their creative output. The exchange with the patron community is very important. But other advantages also create one Added value for the subscribers. As a creator, stagger the benefits according to funding level to give your biggest fans an incentive. It is also important that you know your target group very well. There are numerous ways to do this. Since August 2018, Patreon has enabled target group analysis with Google Analytics and targeted messages to different user groups. If you use these functions, make sure that your site is GDPR compliant.

According to Patreon, these are the five most promising "rewards":

  • Early Access: Sponsors see content before anyone else
  • Bonus material or exclusive content
  • Surveys for subscribers only
  • All forms of appreciation (shout-outs, name in the credits, supporting character in the work)
  • Merchandise (prints by artists, clothing with logo, mugs, etc.)

In addition to rewards for a certain donation level, there are also those Stretch goals, these are medium-term goals of a creator. These goals serve to let the account grow. also measure your progress with it. Here's how to see if Patreon is worth it for you. If a stretch goal has been achieved (e.g. income of 3,000 euros per month), you commit to an extra benefit. This could be a better camera for higher image quality or another employee who helps to bring out updates more often. Some content is complex, but in high demand. Achieving a stretch goal can be the motivation you need to get the project started.

According to their own information, around 2 million sponsors support around 100,000 creatorswho double their income on Patreon every year on average. To a reasonable Earning a living with Patreon, you have to understand how to promote yourself - even across channels. You have to offer the sponsors something that interests them and appeals to them sustainably. For many creatives, the constant availability that the rewards and social media require is a huge strain.

Be strategic: Be open about what you need to do in your job. Don't offer rewards that cost you more time and resources than Patreon brings in. For example, the Patreon blog advises draughtsmen no big works of art every month for low sponsorship levels. Too many interested parties would burden the artists with a workload that would not be physically manageable.

These Benefit strategies have already proven themselves on the platform:

The extra portion of knowledge: This strategy builds on your funders wanting to learn more. For a certain amount they get access to tutorials, training videos or an online course designed by you. This model is not only something for freelance teachers, it is also suitable for artists: They can, for example, share their know-how in a video that shows their process with a certain technique. They can also give a foretaste of upcoming work in short videos. The detailed version is then only given to sponsors from a certain contribution level. It is also ideal to create a space for exchange, for example a community chat in which you can ask interested parties bonus tasks or answer their questions.

Tangible works and direct service: Patreon projects often revolve around digital content, but not exclusively: For a usually higher amount, some creatives produce physically tangible works such as personalized and homemade ceramic mugs. Others offer services, such as personal advice on the topic or a practice lesson.

The good feeling of a community: Even if you are not yet an expert in a field, you can lead a group. Because group members share the same interest, exchange ideas and help each other - for example if you are currently supervising another part of your project. Just joining a community can get people to subscribe to your account. Higher levels can then be heard, for example, by inviting them to participate in surveys or by holding question-and-answer sessions. Live streams with a chat are also very popular.

Everything for the fans: Anyone who is in public attracts fans. They are not only enthusiastic about the project, but also about the person himself. There are good rewards for sponsors in this category Token of appreciation - For example, listing their names in the credits of a video. Some filmmakers even name characters after their biggest donors. Fans are especially happy about Exclusivity. This includes a look behind the scenes and more contact with your idol. Some creatives write limited personalized messages, others chat in person with individual sponsors.

equal rights for all: Anyone who has a lot of fans with low incomes - for example teenagers - would do well to only set up a single level without separate authorizations. According to the principle of “pay what you want”, the sponsors give as much as they can easily pay. They do not suffer any disadvantage compared to other sponsors. Even so, there is an incentive to donate a small amount. Because official sponsors are offered something that other fans cannot. This can be longer videos, the exclusive community or access to teaching material.

Behind the paywall: With this strategy, the focus is on the content. If you want to see certain content, you have to pay a fee. There are three approaches to what exactly can be found behind the paywall. Either it is the archive, premium content or simply additional content.

The archive includes all older posts. Often the latest articles are freely accessible. This gives potential sponsors the opportunity to get to know your work. Then they decide whether constant access to all posts is worth subscribing to.

Premium content should delve deeper into a topic or deliver more quality. For example, non-paying users receive a short crash course in ladder stitch. Paying subscribers will receive a pattern and detailed instructions on how to make a pillow or stuffed animal yourself and finish with this stitch.

Additional content are no different from what you usually offer. It's just more content. This type of paywall is also suitable for narrative media such as podcasts, as long as it does not interrupt a continuation story for non-payers. Because this could deter new supporters. In addition, these fans are likely to generate your advertising revenue on other channels.