Which SEO update could you use
Rate Google Updates: Are You Affected? Simple analyzes help to initiate the right SEO measures
Several times a year, Google makes significant changes to its search algorithm. These changes are known as "core updates". The whole point of these major updates is to ensure that you get the content that you are actually looking for. In addition to the core updates, there are smaller, hardly noticeable updates to the Google algorithm almost daily, which can still affect the ranking of a website from time to time.
So that you are prepared for both large core updates and smaller updates in the future, we will show you how to recognize whether a Google update has an impact on the ranking of your website and which measures you can take to ensure that you are successfully in to position the Google SERPs.
These topics await you in the article:
What are Google Core Updates?
Basically called a Core algorithm update general comprehensive updates to the Google algorithm. These updates typically have a large impact on many websites.
Small changes to the algorithm are usually made weekly to improve search results. Many of these changes have little effect on a page's ranking. The search results get better and users continue to receive the most relevant search results, just as they are used to from Google.
In an article, among other things, Google commented on the level of demands placed on websites in the SERPs. As the competition gets stronger every day, it will continue Great focus was placed on the quality of content. The list of questions for content, which was first published in 2011, has been adjusted.
Here are some basic questions about the area "Content and quality questions":
- Does the content provided contain original information, reports, research or analyzes?
- Does the content contain an essential full or comprehensive description of the subject?
- Does the content offer insightful analysis or interesting information that is not obvious?
The most important updates until 2019
You can see in the following overview Google's most relevant updates in recent yearsand some of the accompanying Changes to the ranking or search algorithm.
The most important Google updates until 2019
Since 2019, Google has taken the reins in hand and claimed the naming of the updates for itself. All future updates from Google will now be officially announced and will also be named directly by Google itself.
On Twitter, an update was officially made by Google under the name September 2019 Core Update approved. The official Google Account - Google SearchLiaison - regularly announces important changes and provides a lot of insights and information about your own search and ranking algorithm.
Announcement of the core update for September 2019 via Twitter from the official Google account
How do I know if I am affected by a Google Update?
In order to find out whether you are affected by a Google update, you can check various criteria and simply observe whether the update has an impact on the ranking of your website.
- Monitor the most important keywords for existing content in your ranking monitor
- Monitor the traffic in the Google Search Console
- Watch the traffic in Google Analytics
- Check the positions of your competitors in the ranking
- Check the first search results page for newbies since the update
- Check the search intent for the relevant keyword
Analysis and Treatment - How to Position Yourself Successfully After a Google Core Update
If you have felt the effects of the last update, one thing is particularly important - keep Calm. Do not rush into anything and keep a cool head.
Various problems can occur after a Google updatethat can influence the ranking of a website. To you the Solving problems that arise To make things easier, we want to show you which treatments can help in different situations.
After analyzing your situation, there will be a wide variety of results. We have summarized the six most common from our project experience:
- Keywords have slipped from the top 3 positions in the SERPs to the second page
- Traffic in the Google Search Console and in Google Analytics is stable
- Traffic in the Google Search Console and Google Analytics drops
- Keywords drop from the first page to page 3 of the SERPs
- Newcomers position themselves on the first page of the SERPs
- The most important competitors are also slipping in the rankings
Keywords have slipped from the top 3 positions in the SERPs to the second page
Background: Since Google is constantly working on the evaluation of the quality of the first page in the search results, it is crucial to find out which ranking factor dominates the first page on the keyword.
Treatment: Observe the ranking for the keyword or keywords for at least a week. Often times the result will normalize after about a week and you will get back to your original position.
You will not be the one or the only one who has suffered a drop in ranking. If the ranking does not normalize after a week, check the first page for newcomers to the relevant keyword. What content are both newcomers and veterans offering that they have not yet offered?
Another crucial one Ranking factor are Backlinks. Analyze how many backlinks your competition has and, if necessary, start with link building measures in order to have your content linked from other relevant websites.
Check the Click-through rate (CTR)because this metric is also a Ranking factor is. Compare the CTRs from the past - this is also possible with the free Search Console - with current data. If the CTR has dropped significantly, the Google update can have an impact on the search intent's point of view.
To increase the CTR, you can optimize the content along the search intent if the needs of the users are no longer sufficiently satisfied. If necessary, adjust the title tags to get more clicks on the organic search results.
More google Ranking factors are the Pagespeed and the mobile usability of websites. Avoid long loading times, which could affect the performance of the page and damage the ranking. You should also ensure that your pages can be displayed on mobile devices without any problems.
The title tag as a page title is one of the most important factors for a successful ranking in search engines.
Traffic in the Google Search Console and in Google Analytics is stable
Background: After many Google updates, the traffic flow is normal at first glance. This is because every update on Google has winners and losers on corresponding keywords.
Treatment: Find out who your last update's winners and losers are. Use Google Analytics and the Google Search Console for this. Then you identify the similarities between the winning and losing sides and adapt your “loser content” according to the winners.
Traffic in the Google Search Console and Google Analytics drops
Background: After the latest Google update, you emerge as a loser and lose your website visitors. On which pages is the traffic falling? Are they specific pages or is the entire website traffic falling?
Treatment: Regardless of whether you are dealing with specific pages or the entire website is affected by the update, first adjust the content of the pages that are experiencing the greatest losses. By analyzing the search intent and your keyword data, you should carry out a semantic optimization of the content.
Keywords drop from the first page to page 3 of the SERPs
Background: Since Google is constantly working to evaluate the quality of the first page in search results, it is crucial to find out which ranking factor dominates the first page on the keyword.
Treatment: It is very likely that the quality guidelines were adjusted as a result of the update. Check the newcomers again on the first page of the SERPs and adjust your content accordingly. As already mentioned, pay attention to the search intent, existing backlinks but also internal links.
Newcomers position themselves on the first page of the SERPs
Background: Established pages have been displaced from the first page of the SERPs by newcomers.
Treatment: Check what content the newcomers are offering and adapt your content accordingly. You don't have to reinvent the wheel. Improve existing content with valuable additions that provide your visitors with significant added value and lead to a desired conversion.
The most important competitors are also slipping in the rankings
Background: After some core algorithm updates, there is an industry-wide change in the ranking positions, as the Google algorithm has a greater influence on certain content than on others.
Treatment: Check out who the industry winners are and analyze how your content differs. Adapt your content accordingly, expand it and offer more detailed information on topics than your competition.
Final words in under 75 words
Updates to the search or ranking algorithm bring changes that website operators should prepare for. Every update has winners and losers. So that you are one of the winners and not lose touch with the competition, you should stay up to date and regularly evaluate your rankings in the search engines.
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I have been a passionate online marketer since 2002 and have been advising companies on all aspects of search engine marketing since then. My specialty is SEO consulting with a focus on the strategic development of SEO growth concepts.
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