Why is China unfaithful to India
The Chinese are becoming unfaithful to their instant noodle
The instant noodle has long been considered the convenience food of China. After all, it is easy to prepare and inexpensive. And so it was the long-running favorite as a quick meal on the train, as a snack for students or simply as a quick meal on the go for busy professionals. In 2013 alone, more than 46.2 billion packets of instant noodles were sold in China and Hong Kong. However, sales have continued to decline in recent years, even if China is the largest market for instant noodles after us, almost three times behind Indonesia, which comes in second.
In China, instant noodles are losing significantly in popularity.
According to the World Instant Noodle Association, there were only 38.5 million parcels in 2016, which corresponds to a decrease of almost 17%. In other countries with the exception of India, however, the numbers have remained almost stable in recent years. The reasons for the decline in China are complex.
Experts even believe that the change in instant noodle consumption is a fantastic indicator of how China has changed in recent years.
Higher demands on the choice of food
One of the reasons behind the drop in instant noodle sales could be that Chinese eating habits have changed in recent years. Instead of simply filling your bellies in an uncomplicated way (a little hot water, a little sauce, a little dried meat and vegetables), the current trend is towards more quality of life and enjoyment.
Fewer migrant workers in the cities
It is assumed that migrant workers in particular, who often live in cramped conditions without large cooking facilities, are increasingly consuming instant noodles, because they are easy to prepare and inexpensive. The migrant workers often come from rural areas in China and move to the cities to earn money that they can send to their families. The number of these migrant workers rose continuously until 2014. However, an opposite trend has been observed since 2015. There are fewer and fewer migrant workers in the cities, which may also have an impact on instant noodle sales.
Better infrastructure, changed habits
The train has long been one of the most common means of transport in China. However, train journeys could take three days or more. Instant noodles were offered on the trains. But over time, the trains, the stations and the entire infrastructure in China have improved. You can now travel faster and the food on offer has also become more international. In addition, more and more people are flying in China to get from A to B.
Improved access to the internet
Over 730 million people in China now have access to the Internet, around 95% of whom use smartphones. Delivery services apps in particular are currently experiencing a real boom in China and are offering menus that are more expensive than instant noodles, but are still comparatively inexpensive.
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