Who are the artists in BROCKHAMPTON
Rappers love to compare themselves to obscure things. Jay-Z likes to claim to be the black Axl Rose, Kanye says next to Jesus Christ to be the Walt Disney of this generation - underground acts can keep up. A fitting example would be the Texas formation Brockhampton, which has caused quite a stir around Kevin Abstract in recent years: The many-headed artist collective names Paramount and Apple, among others, as inspirations.
But this is not a half-thought-out castle in the sky, but actually a business model: Brockhampton strives to create an independent, independent artist periphery that builds an empire out of the small cell. They have already collected quite a few members for this: the core cell is formed by the rappers Kevin Abstract, Ameer Vann, Matt Champion and Merlyn Wood, who are instrumentally supported by Q3, Bearface, Romil Hemnani and Robert Ontinient. Add to that a handful of graphic designers, artists and photographers and the band is ready to conquer the world.
You refer to yourself as "American boy band"and produce a number of other outlets in addition to the music: As part of Kevin Abstract's tour, which they supported him in 2016, they debuted an eponymous series" American Boy Band "about Viceland, which documents the development of the musicians.
Among other things, it is about reinterpreting the term boy band, explains designer Henock "HK" Sileshi; Brockhampton should not only produce one or two good albums and then disappear into oblivion, but shape and redefine an entire generation. The aim is to attack norms, to question norms anew and to rethink the circumstances.
Ambitious goals that the Texans have written on their flags. In order to get closer to this, in June 2017, after three weeks of intensive work, the entire collective released the album "Saturation". The response is overwhelming: critics in particular jump enthusiastically to the band's approach, which is somewhere between underground old school and more abstract song ideas and musical influences is not so easy to define.
The group goes on tour, shoots music videos and builds a solid fan base that goes far beyond classic hip-hop listeners. Those familiar with the scene quickly agree that Brockhampton could be something like the next big thing, compare the formations with other larger populations in recent years: more constant than Odd Future, but less uniform than the A $ AP mob, very much on that Fixed a common product, Brockhampton actually gives them some reason to trust them to do such great things.
Their next litter follows accordingly quickly: their follow-up album "Saturation 2" appears in August of the same year, which is supposed to combine ambitions with newly acquired expectations. And there is now the classic crossroads, whether the underground musicians could perhaps make it into the mainstream. The time will tell.
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