Are there any successful internet entrepreneurs

"A successful process in personnel selection is not rocket science" / Former Continental HR manager Elke Strathmann writes for

07.01.2016 – 11:00


Hamburg (ots)

The columnists of the Hamburg business magazine BILANZ are getting prominent new members. In addition to the manager Martin Richenhagen, head of the US agricultural machinery company AGCO, the entrepreneur Ulrich Bettermann and the internet entrepreneur Nora Heer, renowned journalists such as Wolf Schneider, Bernd Ziesemer and Ralf-Dieter Brunowsky, the personnel expert Elke Strathmann, formerly on the board of the Dax, is now also writing -Company Continental and Head of Human Resources at Nestlé Germany, on the magazine's website.

In a series on, Strathmann deals with the question of how modern personnel management works properly. Because in recruitment interviews the expert often feels like a special edition of the television series "Bauer sucht Frau", which concerns the awkward flirtation attempts of some HR managers in interviews.

"A turnover of almost 400 million, which has been stagnating for years, quickly turns into half a billion, which will be doubled again in the next three years. Every weak answer from the candidate is given enthusiastic feedback - and the spotlight on the The candidate can only be described positively as behaviorally original ", Strathmann writes on A successful selection process is not rocket science, she is convinced and gives appropriate tips.

The German business magazine BILANZ launched its digital opinion and discussion forum for business at the end of October and has since multiplied the number of columnists. The focus of BILANZ-Online is on articles by authors, managers, entrepreneurs as well as scientists and freelance journalists who write about business, but also culture and lifestyle topics under the BILANZ brand.

Press contact:

Editorial office BILANZ
Tel .: 040 347-23446

Original content by: BILANZ, transmitted by news aktuell