Hindus shouldn't boycott halal products
McDonald's has to worry about customers in India. The reason? Halal burgers for Muslims
Because of a harmless request, the American fast food chain groped into a raging culture war in India.
The fast food restaurant chain McDonald’s has to fear for customers in India: Many burger lovers are allegedly determined to follow a boycott call that is currently being spread on social networks. The reason for the outrage is an intrinsically harmless request from a customer: She inquired whether the meat used by McDonald’s in India was slaughtered according to Islamic customs, i.e. whether it was “halal”. Customer service was happy to confirm that: “All of our restaurants have the Halal seal of approval. Ask any branch manager, he can show you. "
Thus the American chain groped unsuspectingly in the middle of a culture war raging in India. Since Narendra Modi was elected Prime Minister in 2014, Hindu nationalist ideas have become socially acceptable on the subcontinent. Although only around 80 percent of the 1.3 billion Indians are Hindus - the remainder is made up of Muslims, Christians, Sikhs and Jains - nationalist Hindus claim sole representation: Only a Hindu can be a real Indian, believe Modi and his like-minded people.
Followers of other religions are often compared to vermin. For Modi's proud supporters, the revelation that they eat meat that has been prepared with consideration for Muslim sensitivities was an insult that they did not want to sit on: "If this continues, we will soon be living in a caliphate!" some were outraged and swore not to set foot in a McDonald's restaurant.
The call for a boycott hits a company that has made some contortions since opening its first store in Delhi in 1996 in order to do justice to the peculiarities of the Indian market: Because Hindus are prohibited from consuming beef, burgers in India are made with buffalo meat. Since more than half of the Indians eat vegetarian, the chain expanded its meat-heavy range to include vegetables and has since made 70 percent of its sales in India with plant-based products.
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