How many people buy social media products

Social Networks 2021: 10 Statistics Every Entrepreneur Must Know [Infographic]

Social networks, often simply referred to as social media, have fundamentally changed our lives. Whether it's about getting the news or how we interact with family, friends and acquaintances - social networks play a role in almost all areas of life these days. This is a trend that is unstoppable and powerful and will continue for a long time.

Social media has grown exponentially since 2004 and is still a long way from peaking. It is undeniable that social media platforms are an important source of news and information these days. But that's not all. Social media platforms are unique in the way they interact with customers. Not only do they offer a platform for communication across local and social boundaries, but also countless opportunities to share user-generated content such as photos and videos.

Despite all of this, the question arises whether an investment in social media is worthwhile for your business. Should social media marketing be a focus of your marketing strategy? The answer to this question, of course, depends on your customers. However, it can be said with certainty that the topic of social networks and social media marketing should never be completely ignored.

With popular social media platforms continuing to grow dynamically, each platform has a unique audience. If you target your content to the audience of the individual social media channels, you will be successful in the long term.

To support you on this path, we would like to provide you with some of the most important data from the world of social media statistics that you should know in 2021. By keeping up to date on social networks and their latest statistics, you will optimize your marketing strategy and better plan your company's social media interactions.

So let's get in and take a look at the key stats in social media:

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1. Daily active social media users

The global use of social media is steadily increasing. Social networks and the interaction on them is without a doubt one of the most popular online activities these days. A social media statistic from this year shows that there are 3.6 billion social media users worldwide - and this number continues to rise. This corresponds to around 45% of today's population (Statista, 2020).

One of the reasons for this heavy use of social networks is that the mobile possibilities for users are constantly improving. This in turn makes access to social media easier every day, no matter where the users are. Social networks are usually also available as mobile apps or have been optimized for mobile surfing. This makes it easier for users to access their favorite pages - even when they are on the go.

2. Facebook for business: the market leader

Facebook has shaped the social media landscape since its inception and is constantly evolving to meet the needs of its users. With over 2.32 billion monthly active users, Facebook remains the most widespread social network. Active Facebook users are those who have logged on to Facebook in the last 30 days. A good two thirds of adults in the USA (68%) now state that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first social network to break the billion mark in active users, reaching this milestone in the third quarter of 2012.

With these social media statistics in mind, you should know how to get the most out of your resources. Based on global reach and total active users, Facebook is currently the largest social network. So it's important to know how your content can potentially perform and how you can optimize your paid and organic reach. Extra tip: If you are considering posting on Facebook, you should familiarize yourself with how the algorithm works to best engage your audience.

3. Daily usage by generation

The use of social networks was recently broken down by Emarketer. The results, especially with regard to the different generations, are extremely interesting. According to this, 90.4% of millennials, 77.5% of Generation X and 48.2% of baby boomers are active social media users (Emarketer, 2019).

Millennials are still the most popular generation. At the same time, they have the broadest access to smartphones. Generation X, on the other hand, tends to use tablets. But the baby boomer generation is also slowly closing the gap and is becoming more and more familiar with the topic of social networks. Understanding these statistics will help you determine which social media platforms could be most useful in marketing to your target market.

4. Time spent on social networks

It happens on most social networks: they make us addicted and dependent on new content and new interactions. Whether it's going through our endless Facebook feeds on the subway or posting the perfect brunch photo on Instagram, social networks have become an inevitable part of our lives. These social media statistics show that an average of 3 hours and person are spent on the individual social media platforms and with sending messages (Globalwebindex, 2018).

As social networks become more and more present in our everyday life, it opens up countless possibilities for companies that want to reach their audience through social media marketing.

5. Social networks for companies: Social media marketing

Brands have been focusing on social media marketing for a long time. 73% of marketers believe their social media marketing efforts have been "effective" or "very effective" for their business (Buffer, 2019).

Brands continue to incorporate social networks into their marketing strategy - and for good reason. Whether it's influencer marketing or advertising in stories, they try everything. Social media enables brands to benefit from relatively inexpensive marketing, interact with their audiences, and build brand awareness. However, it is difficult to measure the exact impact of social media as each social network measures activity differently.

6. Customers use social networks

Social media is growing in terms of reach and effectiveness. This is exactly what the following statistics are intended to prove. 54% of social media users use selected social networks for product research (GlobalWebIndex, 2018). More and more buyers are signing up on social media platforms and looking for reviews and recommendations. That is why it is essential to have a prominent online presence on various social media channels. The key is figuring out which social media channels your target audience uses the most and how you can get the most of them.

7. The effect of a positive shopping experience

At this point, it's not surprising that social media marketing is essential to your business. One of the ways your business could benefit from social media marketing is by providing great customer service. The idea behind this is simple: you manage your online presence and make sure you stay in touch with your audience through social media. This includes responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to their friends and family (Lyfemarketing, 2018). By interacting with customers via the various social media channels, you show them that they are important to you and that you care. This step could go a long way towards building positive customer relationships. So don't ignore your fans and followers and try to respond to their concerns in good time.

8. Influencers and Social Networks: Help Build Brand Trust

Influencer marketing has been gaining momentum for some time. Brands are increasingly turning to social networks for their marketing, and for good reason. 49% of consumers say they rely on recommendations from influencers on social media to make their purchase decision (Fourcommunications, 2018). This means that consumers who are convinced of an influencer's recommendation are more likely to buy the product. These social media statistics show how brands can use the power of influencers to reach their customers.

9. The use of Instagram stories

Stories are now an important part of Instagram. Users can share the moments of their day without saving them in their profile. The following social media statistics show us the number of daily active users of Instagram stories, which exploded from 150 million in January 2017 to 500 million in January 2020 (Statista, 2020).

There are tons of ways to make your Instagram stories more engaging, such as: B. questions, polls, funny stickers or music. Instagram stories give brands more creative freedom. This increases the chances of successfully addressing your target group with appropriate campaigns.

10. Social networks and use via mobile devices

The demand for mobile content in social networks is growing rapidly, and rightly so. 91% of all social media users use social networks via mobile devices. Likewise, almost 80% of all time spent on social media channels is spent on mobile platforms (Lyfemarketing, 2018). Smartphones and social media are developing in lockstep. So your brand shouldn't lose touch. User interfaces optimized for smartphones are the way forward. Therefore, if you market online, you should make sure that your content and layout are optimized for mobile use. Why? People take their smartphones with them everywhere. If you want to be reachable, you have to keep mobile usage in mind.

As you can see from these statistics, different social media platforms can serve different purposes. You have to judge for yourself which social media channels your target group is on. This can ultimately form the basis of your entire social media strategy.

Summary: statistics on social networks

Finally, let's consider a summary of the statistics listed above:

  1. 3.6 billion social media users worldwide.
  2. Facebook is the most popular social media platform.
  3. 90.4% of Millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users.
  4. Users spend an average of 3 hours a day on the various social networks.
  5. 73% of marketers believe that social media marketing has been "effective" or "very effective" for their business.
  6. 54% of social media users use selected social networks for product research.
  7. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend this brand to their friends and family
  8. 49% of consumers rely on influencer recommendations on social networks.
  9. 500 million Instagram stories are uploaded around the world every day.
  10. 91% of all social media users use social networks on mobile devices.

Would you like to find out more?

Would you like to find out more about social media statistics or any of the aspects discussed here? Then let us know in the comments below.