Guest Post – How To Start A Business On A Budget

Guest Post – How To Start A Business On A Budget

This week I have an amazing guest post from Em, who is an amazing blogger and writer. She will be giving you tips on how to start a business on a budget!

How To Start Your Business On A Budget

If lockdown has taught me anything, it’s that you need to have multiple sources of income. For many, running a business seems like an unreachable dream. With high start-up costs and the chance of failing in the first year, most people won’t even try to start a business. What if I told you that you can start your dream business on a budget and grow it with minimal investment? Here’s how you can start a business today with a small investment!

Start With The Basics

When you’re starting a business, it can be tempting to go big or go home. Before you spend £00’s on a new logo and website, keep things simple and start with the basics. First, you need to decide what you NEED to invest in. Each business will operate differently. If you’re selling a virtual product, then you won’t need a printer or physical products. You also won’t need to factor in shipping costs. If you do sell a product, you’ll need to think about sourcing your products and where you will sell things. Once you know what you need to invest in, you need to find the best prices for your essential business needs. Here are some budget-friendly things that you will need when setting up your business:

  • Social media accounts – Instagram, Pinterest, Twitter etc. are all free for you to use!
  • A logo – You can make one for free on Canva or hire a small creator who can make logos for around £15
  • A website – Blogger and WordPress let you make websites for free, but you should purchase your domain name. Domain name costs vary per name
  • A product to sell – Whether it’s digital, a service or a physical product, they each have their own costs. If you’re making an eBook, Canva is free to use. If you’re selling products, can you bulk buy resources for cheaper?

Keep Your Range And Products Simple

When you’re starting out, it can be tempting to offer 20 products and services to ensure you don’t miss a sale or target buyer. Stretching yourself thin isn’t good for many reasons. If you’re selling a product, you may not have given proper time and care into developing it. If you’re selling a service, offering so many different types can mean you’re selling more than you can take on. It’s better to accept 10 clients and give them the support they need rather than accept 30, have to turn some down and get no rest. It’s not good for your mental health. Keep your product range simple and perfect what you have. As you grow, you can take on more clients or sell more ranges. Spending money on products that flop is a massive waste of time and money.

Do As Much As You Can By Yourself

If you’re starting up, you don’t want to be offloading work to third parties. There are some things that you may really want someone else to do. That’s okay! If you budget for it, you can offload work sensibly to others who can do it better than you can. If you’re able to learn in, why not do it yourself? With my blog, I’ve done everything myself. I’ve built my business using tutorials and free courses. When it comes to coding, I’ve asked my peers for help. If you’ve got family and friends who are willing to help you for free, it may be worth asking them to help out. Doing what you can by yourself will save you a lot of money. If you can create a basic logo and website by yourself, you’re all set for business!

Sell Your Skills

Just because your business sells a product, doesn’t mean you can’t sell your skills as well. For example, if your hustle is reselling, write an eBook to share how you did it. If your business is candle making, create a crafting workshop for others to join in. If your business is blogging, offer consultations or coding services. If you’re able to sell your skills on the side, you can make more money from your business. Selling your skills also means that you’re using them to your advantage. If you know how to code, you can create your website by yourself. It’ll save you a lot of money, and the website can help you to make sales. If you have a skill that people are worth paying money for, flaunt it!

Use Social Media To Your Advantage

Social media is a free resource that can help your business grow fast without consuming your budget. Create an account for each social media platform and build a dedicated following. You can schedule promotional posts ahead of time using free apps and scheduling tools, so you don’t have to be on social media constantly. When using social media, make sure you’re using hashtags, engaging with bloggers and followers and posting regularly. You want to keep your audience excited about new products and be able to share existing ones. It may be worth adding a blog section to your website as you can promote your products, talk about updates and gain new traffic that way. If you need help with social media, I recommend these courses and services to help!

Run Giveaways And Collaborate With Bloggers To Create Hype

When you’re releasing new products, run a giveaway to create hype with your followers. It’ll attract new followers and even new customers. Giveaways don’t have to cost a lot to run, just the cost of the product (and shipping). It’s a great way to lead up to launch and get some attention to new products. If you’re feeling adventurous, you can team up with other established small businesses. They will help you promote your giveaway and also means you have more to give away! If you team up with a blogger to host a giveaway or send them products to review, you’re getting their traffic. When choosing a blogger, you need to find the balance between the blogger’s following, their work quality and their engagement. Sending a product doesn’t take a lot out of your budget either!

Growing a business takes time and a lot of work. Don’t be put off if you spend a bit over your budget or aren’t a millionaire overnight. Running your own business can be draining, but it’s an amazing accomplishment when you start to get sales and acknowledgement for your products or services. Keep at it, I believe that everyone can be a successful entrepreneur if they work hard and put their full heart into it! What tips would you give new business owners? I’d love to hear how other small business owners managed to start a business on a budget!

About the Guest Writer!

Em is a UK blogger focusing on blogging, business and sustainability on her blog “Love, Em“. With 4 years of experience in the blogging world, she is keen to share her knowledge. Emily is passionate about helping others, and since leaving college, has decided to put her passions in writing. You can find her over on social media!

Blog

Twitter

Instagram

Pinterest

If you would like the chance to guest post on the blog, make sure to send me a message on my socials!

 

Brand New – Social Media Workshops

Brand New – Social Media Workshops

Last month I hosted my first ever workshop called From Blogging To Bossing where I discussed in depth about multiple income streams and how much I make from my hustles.

Next month I’m holding two different workshops. One is How To Grow Your Instagram and the other is a more informal style Q&A where I’m asking you to bring your social media/business related questions to me. I’m hoping I can make this a monthly session where I can answer your burning questions; whether you’re curious on what hashtags to be using on Instagram, what content to be posting on Facebook or whether a new business idea fits in with your brand.

Let’s talk about my first Instagram workshop.

How To Grow Your Instagram Masterclass

I created this workshop because I see many people on my Twitter and Instagram feeds complaining about the algorithm and how they aren’t gaining followers or likes. If you’re one of these people, I recommend clicking the link below and signing up!

What Will The Workshop Teach Me?

You will learn how to gain followers using engagement techniques that I have used for years to grow my own and my client’s Instagram accounts.

I will talk about hashtags and the impact using them has on your posts as well as how to use stories to sell and reach out to others in your niche.

We will also talk about content and how to make your feed reflect your personality and brand. We will cover how often to post to your feed and stories and how much we should engage with our target audience.

Details

Date: Monday 12th October at 6pm

Where: Private Facebook Group

Price: £10

Social Media Q&A

Whether you’re a blogger, entrepreneur, small business or someone who just wants to know more about running their socials, you will ultimately have questions regarding certain aspects of social media.

I’ve created this webinar for YOU. I know not everyone can afford a 1-1 consultation with me, so this is your way of having your questions answered on a live stream with others who are just as eager to learn!

What Is The Purpose Of The Q&A?

This event is a chance to have your questions answered. Are you struggling to come to grips with how to gain followers on Instagram? Or maybe you haven’t made sales in some time and you’re wondering how to improve your online presence. Whether you have questions relating to Facebook, Instagram, Twitter, Youtube or even LinkedIn, I’m here to help!

Details

Date: Thursday 8th October at 6pm.

Where: Private Facebook Group.

Price: Pay what you can afford.

If you’re struggling and need an extra hand in your business or with your socials, these are the perfect events to get involved in. If you don’t believe me, check out my client’s testimonial:

“I have watched Vee over the last few years grow her social media on multiple platforms organically & successfully, so when I decided I needed help with my business on Instagram she was the one I knew I could trust. She has helped me increase my followers and upped my engagement as well as help me source amazing people for my website directory.”

I can’t wait to see you there!

How To Up Your Social Media Game During Lockdown

How To Up Your Social Media Game During Lockdown

You’re probably here because you’re stuck in lockdown, bored out of your mind and you’ve decided to take your social media channels to the next level. Well you came to the right place! Sit back, relax and dive in to some top social media tips to up your social media game during lockdown.

Target Your Audience

Do you know who your target audience is? If not, it’s time to do some research. What are you selling? Who is your ideal client/follower? Is there someone you look up to on social media? What are they doing to engage with followers and who do they follow?

These are all questions to ask yourself when identifying who you want to follow and who your ideal client is. Once you know this, it’s time to interact.

Make Connections

Most people don’t understand that spending as little as 15 minutes on Instagram interacting with fellow bloggers/businesses can up your profile views and engagement. Make sure you’re spending at least 5 minutes commenting and liking your follower’s posts and a further 10, if not more, minutes on finding new people to follow and interact with.

Using Graphics To Your Advantage

Make sure you’re upping your graphics/photo game, especially if you’re predominately on Instagram. I use Canva to create all my Instagram content and I highly recommend it. However, if you’re more tech savvy, you could use Photoshop, especially if you’re a photographer or illustrator. These are some of the graphics I’ve been creating using Canva for clients.

How To Up Your Social Media Game During LockdownHow To Up Your Social Media Game During Lockdown

Collaborating

Collaborating with bloggers and influencers is a great way of gaining followers. If you write a blog post for a friend’s website for instance, you should get more traffic coming in to your website and social media channels. Just remember to always include your social handles when being asked to guest post so you can be linked back to.

Having connections in the blogging world is a lifesaver at times. My Twitter community have my back and are always helping promote me and my services. I’d be lost without those connections!

Use The Shit Out Of Hashtags

Hashtags hashtags hashtags. And repeat. Hashtags are so important to reach more people on Instagram and Twitter. Although on Facebook it’s been proven that adding hashtags to posts makes you less visible.

Make sure you’re always using 10-30 hashtags on posts (Instagram’s hashtag limit per post is 30) and have a varied selection of hashtags with 50k posts attributed with it and some with a couple million. This way you’ll reach lots of different audiences without getting lost in the stampede.

If you’re looking for a more detailed guide on using hashtags, specifically for Instagram, you can get my guide here.

Blogger Resources and Content Creators to Follow

Hashtags for Instagram: A Complete Guide

£4.99

Ask The Audience

Another way of upping your social media game during lockdown is to ask your audience what they want to see from you. Create polls on Twitter, Facebook and Instagram asking a bunch of varied questions to see what your audience like and what they’d enjoy seeing more of.

Get Your Guide

My ultimate guide to using social media is also now available, covering a range of topics such as how to use Facebook, Twitter and Instagram for your brand/business, how to use hashtags, creating graphics and content and more! In this handbook I’ll be setting you tasks to complete, questions to think about, templates and much more.

Blogger Resources and Content Creators to Follow

The Social Media Handbook

£20.00

Thanks for reading! Let me know in the comments how you’re upping your social media game during lockdown!

Reasons Your Website Isn’t Getting Views

Reasons Your Website Isn’t Getting Views

Have you been struggling with gaining new followers and visitors to your site? Down below I list the reasons why your website isn’t getting views and what you can do to improve the situation.

You Aren’t Marketing Yourself

As a blogger, it can be difficult to know how to market yourself to stand out from the rest. You have to have a certain level of confidence in your work in order to believe in it, and therefore, to market it.

If you’re writing blog posts you aren’t passionate about, you won’t be passionate about marketing it. The first step to gaining views is to decide how you want to be perceived, and this starts with your brand.

You Don’t Have A Brand

Maybe the reason you aren’t getting views on your website is because you simply do not have a consistent brand. For my website I have a logo and I’ve named all my social media accounts the same thing. I have a consistent logo on all social media channels so when someone mentions me or my blog, they will have the image of my logo in their head.

Reasons Your Website Isn't Getting Views

You can hire a graphic designer to create a look for your website or to create a custom logo. My wonderful friend Chelsea created one for me which I adore! It describes me perfectly and I wouldn’t change it! To market your brand, you have to have a consistent theme or be known for your niche.

You Don’t Have A Posting Schedule

Another reason your website isn’t getting views could be that you don’t post at a time when your followers are online. I asked my followers on Instagram a series of questions recently about the times they’re online, what content they want to see and what days they’re most active. I learnt that my followers tend to be online at night time on weekdays and they prefer my original content instead of graphics.

Not only is it important to post your blog on WordPress or your website at the right time, it’s also important when you post to your social channels. These handy graphs from Sprout are a great way to see what traffic you could be getting by posting at the correct times. Please bare in mind these are from last year.

A way you can see what time your followers are online is to do the same thing I did. Or you can do your research on what country gives you the most views and aim to publish a blog post or Instagram post at a time that suits them. It’s all about analyzing your audience.

You Aren’t Targeting Your Audience

Another reason your website isn’t getting views could be that you aren’t targeting the right audience. The internet has so many blogs and websites for people to read. You need to make sure you stand out and your audience – your followers – are the key. Take a look at what they blog about or like to read – host polls on social media asking what your followers prefer to see from you and when.

If you’re looking to change your niche, I recommend going through all your social media channels and following people who also blog or have a website similar to yours. The odds are they will be interested in the same content that they write about – I know I am.

Start following these people, interacting with their posts and networking. This is how you can get organic views to your website and target the right audience too!

You Don’t Have The Right Tools

It’s obvious that if you see an appealing looking blog with a great aesthetic, you’re going to click on it. After all, that’s why we scroll through Pinterest for hours on end, right?!

There are so many free apps you can get to improve the visuals for your website. I currently use Canva which I use for my clients as well. It’s easy to use and you can use so many graphics and illustrations for free. You can also upgrade your plan so you get even more options.

Changing it up so you have eye-catching visuals will make a huge difference for your website.

You Don’t Have The Right Social Media Channels

You might not be getting the views you want because you haven’t downloaded apps and promoted your articles or website on the right platforms. I predominately get my views from Twitter and WordPress followers. So my goal is to gain followers on here.

I know a lot of bloggers who gain hundreds of views through Pinterest and if you have the swipe up function, on Instagram. I do gain a few followers and views through Instagram but it’s very rare.

You have to do your homework, see what works for you. I used to get so many views via Facebook groups and promoting on my Facebook Page. Nowadays, I get less than half my views from there. But that’s where it all started for me, so you have to know your audience, have a brand and know exactly when to post in order to get the views. I hope this was helpful in some way, and by all means, if you have any tips feel free to share them in the comments section of my blog.

If you want more advice on how to promote your website, check out my recent blog post.

If you’re still confused and need help growing your audience and gaining views to your website, contact me via email at greenv745@gmail.com and I can help you create content and market your brand. I am a social media manager myself and have several clients I work with on social media and generating new, organic followers.